Agency Leadership Podcast with Chip Griffin and Gini Dietrich

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Small Agency Growth Alliance

Small Agency Growth Alliance

Agency Leadership Podcast

Helping agencies grow and thrive.

A sometimes irreverent — but always relevant — look at the business of PR & marketing agencies.

Managing Gen Z agency employees (and anyone else with less experience than you)

Agency owners frequently lament to Chip and Gini that their employees don’t have a proper sense of urgency and don’t seem to work hard enough.

What if something happens to you as agency owner?

Do you have a plan for what others should do if you should suddenly become unavailable due to illness, accident, or even death?

Relying on third parties to deliver agency services

Most agencies depend on vendors and contracts to help provide at least some of the results that their clients expect.

Beware of dangerous agency RFP terms and conditions

Regular listeners know that Chip and Gini aren’t fans of most agency RFP processes and believe that most of them should be avoided.

Biz dev when you’re just starting an agency

In this episode, Chip and Gini share their thoughts on how to acquire your earliest clients.

Is AI writing an agency’s friend or foe?

The communications world has been abuzz with discussion about the impact that AI-generated content may have on their roles.

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Chip Griffin

Chip is the founder of the Small Agency Growth Alliance (SAGA) where he helps PR & marketing agencies grow and thrive. He brings more than two decades of experience as an agency executive and entrepreneur. He shares the wisdom of his success and lessons of his failures. Follow him on Twitter at @ChipGriffin.

Gini Dietrich

Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.

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Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.

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