
Should your agency hire specialists, generalists, or fractional team members?
In this episode, Chip and Gini look at when you should be looking for specific kinds of hires and whether they should be specialists, generalists, or fractional support.
In this episode, Chip and Gini look at when you should be looking for specific kinds of hires and whether they should be specialists, generalists, or fractional support.
In this episode, Chip and Gini talk about the unicorn hunting problem and what you can do about it as an agency owner.
Agency owners ask Chip and Gini all the time how they can figure out what to delegate — and how to do it — to free up time in their days.
Have you ever given serious thought to the structure of the titles at your agency? Or have you dealt with them simply as one-off decisions
Is it even worth doing client satisfaction surveys? That’s the question that Chip and Gini explore in this week’s episode.
In this episode, Chip and Gini talk about the perils of transactional relationships with your agency’s clients along with how to become more collaborative to produce better results.
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Chip is the founder of the Small Agency Growth Alliance (SAGA) where he helps PR & marketing agencies grow and thrive. He brings more than two decades of experience as an agency executive and entrepreneur. He shares the wisdom of his success and lessons of his failures. Follow him on Twitter at @ChipGriffin.
Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.
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