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Agency Leadership Podcast

Helping agencies grow and thrive.

A sometimes irreverent — but always relevant — look at the business of PR & marketing agencies.

The One Magic Agency Business Metric

In this episode of the Agency Leadership Podcast, Chip and Gini discuss some of the more popular “single number” metrics that some advocate — and then explain why they may not be the best for your purposes.

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Chip Griffin

Chip is the founder of the Small Agency Growth Alliance (SAGA) where he helps PR & marketing agencies grow and thrive. He brings more than two decades of experience as an agency executive and entrepreneur. He shares the wisdom of his success and lessons of his failures. Follow him on Twitter at @ChipGriffin.

Gini Dietrich

Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.

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