
Are you getting lost in the wrong stuff as an agency owner?
In this episode, Chip and Gini explore some of the things that PR and marketing agency owners focus on that probably aren’t worth the time.
In this episode, Chip and Gini explore some of the things that PR and marketing agency owners focus on that probably aren’t worth the time.
Chip and Gini get asked frequently about the state of the economy, the prospects of a recession, and what it means for agency owners.
Chip and Gini offer tips for improving cash flow, minimizing delays, and increasing your flexibility to handle the ebbs and flows common with project-focused agencies.
In this episode, Chip and Gini review the recently released PR Council guidelines for the use of generative AI by agencies.
Chip and Gini offer tips on how to break the cycle of micromanagement and empower your team to produce the best results possible.
In this episode, Chip and Gini offer up some tough love for many agency owners who aren’t compensating themselves fairly.
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Chip is the founder of the Small Agency Growth Alliance (SAGA) where he helps PR & marketing agencies grow and thrive. He brings more than two decades of experience as an agency executive and entrepreneur. He shares the wisdom of his success and lessons of his failures. Follow him on Twitter at @ChipGriffin.
Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.
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