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Agency Leadership Podcast

Helping agencies grow and thrive.

A sometimes irreverent — but always relevant — look at the business of PR & marketing agencies.

How to allocate your client’s PESO budget

In this episode, Chip and Gini explore how agencies should approach this question, both when developing their own strategies for clients as well as for helping to guide the client on their overall communications planning.

Agencies and the possible Recession of 2022

In this episode, Chip and Gini share their perspectives, including what has gone wrong for them in the past — and how you can make sure that you are communicating effectively with your team, clients, and prospects during turbulent times.

Bidding wars for agency talent

How should you handle it when one of your agency’s employees — or prospective new hires — comes to you and asks you to match another offer?

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Chip Griffin

Chip is the founder of the Small Agency Growth Alliance (SAGA) where he helps PR & marketing agencies grow and thrive. He brings more than two decades of experience as an agency executive and entrepreneur. He shares the wisdom of his success and lessons of his failures. Follow him on Twitter at @ChipGriffin.

Gini Dietrich

Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.