The communications world has been abuzz with discussion about the impact that AI-generated content may have on their roles.
In this episode, the co-hosts discuss Gini’s recent article with 11 questions you should ask your clients so that you know how they work and how you can best engage with them.
In this episode, Chip and Gini explore how you can correct your pricing to handle shrinking margins due to inflation and other factors.
We all have companies and entrepreneurs that we look up to, but that doesn’t mean that we should aspire to be just like them.
What should agencies advise clients with regard to Twitter today? It has obviously been a very turbulent couple of weeks since Elon Musk took over, but what does that mean for communicators?
It’s great to have goals and objectives — both for your agency and for your team members. But many agency leaders don’t set and implement them correctly.
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Chip is the founder of the Small Agency Growth Alliance (SAGA) where he helps PR & marketing agencies grow and thrive. He brings more than two decades of experience as an agency executive and entrepreneur. He shares the wisdom of his success and lessons of his failures. Follow him on Twitter at @ChipGriffin.
Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.
