Agency Leadership Podcast with Chip Griffin and Gini Dietrich

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Helping agencies grow and thrive.

A sometimes irreverent — but always relevant — look at the business of PR & marketing agencies.

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Accountability as an agency leader

Demanding accountability from your team also means being accountable to them.

Choosing software tools for your agency

A week doesn’t go by without Chip and Gini being asked about which software to use for sales tracking, media monitoring, time tracking, accounting, and

Should you share your ideas with prospective clients?

Balancing the need to demonstrate your skill with the need to get paid for your work

The doom and gloom episode

Are there more storm clouds ahead in Q4?

Your agency’s first meeting with a prospect

Get them to open up by not overwhelming them and listening instead

It’s time for agencies to pivot back to long-term planning

We now know enough that we can look out further on the horizon for growth and opportunities

Chip Griffin

Chip is the founder and CEO of Agency Leadership Advisors where he helps PR & marketing agencies grow and thrive. He brings more than two decades of experience as an agency executive and entrepreneur. He shares the wisdom of his success and lessons of his failures. Follow him on Twitter at @ChipGriffin.

Gini Dietrich

Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.