Chip Griffin

How floor-to-ceiling pricing generates agency profits

Agency growth depends on getting your prices right. Set them too high, and you will lose out on great opportunities. Set them too low, and you will find yourself struggling to turn a profit. Many small agencies set their prices too low because they are too eager to close new business. They focus on top-line

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What to do when you are preparing to sell your agency

Most PR and marketing agency owners have thought about the possibility of selling their business someday. But what should you be thinking about today if that’s an outcome you might want to achieve? Chip and Gini talk about some of the things to focus on, as well as the potential pitfalls on the road to

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