How agencies can integrate media intelligence with annual planning
For most PR agencies, media intelligence can play a vital role in helping to inform better decision-making during planning exercises.
Chip Griffin
How much is your agency worth?
The truth is that the value of your agency is whatever amount a buyer is willing to pay and you are willing to accept.
5 questions to help determine how well your agency’s identity and positioning is working
To gauge how well your agency’s identity and positioning is working, you can ask yourself five key questions.
How I approach note-taking in client meetings
In recent years, I have settled on what I find to be the most effective way to ensure that I am maximizing the time I spend being present and participating in the meeting while also keeping enough of a record that I can help refresh my recollection in the future.
5 questions to help determine how well your agency works for you
Too many agency owners let the business drive them rather than putting the business to work in service of their own personal goals.
Do you remember why you started your agency?
Many of the agency owners I work with have come to me this summer asking about larger than usual changes.
11 Ways PR Agencies can leverage AI for their clients in 2023
The future of AI for agencies is bright indeed, but you don’t need to wait for these services to fully mature before you can get real value out of them.
PR Council issues generative AI guidelines for agencies
The PR Council, a trade association that primarily caters to larger public relations agencies, created a task force to review generative AI and make recommendations for guidelines that agencies should consider following.
How to think about time when selling your agency’s services
Let’s take a look at a few key principles to follow when talking about time with your prospects and clients.
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.
