11 Ways PR Agencies can leverage AI for their clients in 2023
The future of AI for agencies is bright indeed, but you don’t need to wait for these services to fully mature before you can get real value out of them.
Chip Griffin
PR Council issues generative AI guidelines for agencies
The PR Council, a trade association that primarily caters to larger public relations agencies, created a task force to review generative AI and make recommendations for guidelines that agencies should consider following.
How to think about time when selling your agency’s services
Let’s take a look at a few key principles to follow when talking about time with your prospects and clients.
Why Performance Improvement Plans don’t work
With apologies to my human resources friends, I don’t like Performance Improvement Plans (PIPs).
Ways you can compensate yourself as an agency owner
In my conversations with owners, it inevitably comes up that they take compensation in a variety of different ways.
Setting expectations for raises and promotions at your agency
It seems to be common for agency employees to ask for raises and promotions much more frequently these days.
Understand the difference between tax and business accounting for your agency
As tax day approaches here in the United States, it is as good a time as any to highlight an important financial issue that many agency owners get wrong.
Use weekly 1:1 meetings to drive agency performance
Weekly 1:1 meetings between managers and their direct reports can make a bigger difference in the success of an agency than almost anything else that they do.
What does ChatGPT and generative AI mean for PR agencies?
The reality is that recent developments in artificial intelligence, as seen in tools like ChatGPT, may hint at both promise and peril for communicators.
How to get started with change at your agency
Many agency owners come to me with the knowledge that they have a lot of things that they need (or want) to change about their businesses.
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.