
How agencies can integrate media intelligence with annual planning
For most PR agencies, media intelligence can play a vital role in helping to inform better decision-making during planning exercises.
For most PR agencies, media intelligence can play a vital role in helping to inform better decision-making during planning exercises.
The truth is that the value of your agency is whatever amount a buyer is willing to pay and you are willing to accept.
To gauge how well your agency’s identity and positioning is working, you can ask yourself five key questions.
In recent years, I have settled on what I find to be the most effective way to ensure that I am maximizing the time I spend being present and participating in the meeting while also keeping enough of a record that I can help refresh my recollection in the future.
Too many agency owners let the business drive them rather than putting the business to work in service of their own personal goals.
Many of the agency owners I work with have come to me this summer asking about larger than usual changes.
The future of AI for agencies is bright indeed, but you don’t need to wait for these services to fully mature before you can get real value out of them.
The PR Council, a trade association that primarily caters to larger public relations agencies, created a task force to review generative AI and make recommendations for guidelines that agencies should consider following.
Let’s take a look at a few key principles to follow when talking about time with your prospects and clients.
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.
Identify key challenges and opportunities in less than 10 minutes with this easy-to-use approach.