Most small agency owners started out with a mission of delivering excellent client service. Communications and creativity top the list of the attributes in many cases.
Some have come to enjoy the sales aspect of the role, while others view it as a necessary evil.
The good news is that you can still grow your agency without having to become a stereotypical salesperson.
In this webinar, Chip Griffin looks at some practical things you can implement to build your book of business even if you don’t especially like sales. He shows you how good agency biz dev is more about relationship-building and less about closing tactics.