Beware easy-to-sell but hard-to-serve clients for your agency
It’s not uncommon to hear agency owners talk about wanting to target small businesses because there are so many of them and you can talk with the decision-maker more easily.
It’s not uncommon to hear agency owners talk about wanting to target small businesses because there are so many of them and you can talk with the decision-maker more easily.
As the owner of a small agency, the weight of business development falls on your shoulders.
Focusing on client retention matters even more in times like these where every organization is taking a close look at spending and trying to understand the ROI of their investments.
Here’s a holiday hack – read our Roundup for noteworthy news you may have missed.
It seems so alluring to be able to put a Fortune 500 logo on your agency’s website. Many of us dream of the creative things that we can do for these household names.
Let’s take a look at some of the specific ways that agencies should use reporting tools and services to drive profitable activity.
Staying on top of the general management of the business, including legal and accounting matters, plays an important role in the overall success of the firm.
AI continues to dominate headlines this week.
In this episode, Chip and Gini take a question from the SAGA Community on Slack about ways to motivate freelancers just as you do with employees.