Are you happy with what you do day to day for your agency? Do you believe you are putting your time to the highest, best use for your business?
If not, it’s probably time to rewrite your own job description and start working toward making it not just an ideal, but a reality.
I’ll discuss this more a bit later in this week’s newsletter, but first let’s take a look at what Jen has rounded up for us this week.
— Chip Griffin, SAGA Founder
Weekly Roundup
Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
— Jen Griffin, SAGA Community Manager
Latest from SAGA
- Limiting scope creep from the start (Agency Leadership Podcast)
- Thought leadership for agency growth (featuring Melissa Vela-Williamson) (Chats with Chip)
Articles & Blog Posts
- The Unexpected Power of Presence in Leadership (Anchor Advisors)
- The Ladder of Lead Generation (Punctuation)
- Advancing the PESO Model© Through Strategic Learning (Spin Sucks)
Podcast Episodes
- What to Ask, Sign, and Share With a Potential Buyer (2Bobs)
- Unlocking the Real Power of the PESO Model© (Spin Sucks)
- Pricing & Scoping for Agencies (The Agency Profit Podcast)
- PR Potpourri: A Look Back at Q1 2025 (That Solo Life)
- Does Fear Still Sell? Part 2 of the Current Fearscape (Working/Broken)
- Tony Wilson, Accquip – Knowing Your Numbers (Agency Bytes)
- Building a Winning Team Culture With Chris Shihadeh (The Marketing Agency Leadership Podcast)
Videos
- Productizing and Pricing Approaches for Professional Services Firms (with Tim Williams) (RSW/US)
- Strategies For The Mid-Year Sales Lull (Creative Outcomes)
AI in focus
- Five Shifts We Need to Prepare for in The AI Age (Bureau of Digital)
- From Hesitation to AI Integration, with John Munsell (The Innovative Agency)
- Delivering Value with Generative AI’s “Endless Right Answers” (For Immediate Release)
Is it time to rewrite your job description as agency owner?
If you’re not getting satisfaction from the work that you do as an agency owner, don’t accept it as a necessary evil. Change it.
Many — if not most — of you don’t have a job description for your role as the leader of your business.
So write one. Start by writing the job description that accurately represents what you do today. Be honest.
If you’re having trouble, look at your timesheets — or do some accurate time tracking for a couple of weeks if you don’t already do so regularly.
Your current job description should fairly describe the reality that you live.
Now it’s time to write your ideal job description. Don’t write what you think is the right thing to do, but rather do what’s right for you.
Your job description should represent the role that you want to have. There’s no reason to take on all of the risk and stress of running your own business if it isn’t working for you rather than the other way around.
I get asked all of the time how much time an owner should spend on X, Y, or Z. There’s no single answer. It depends on what you enjoy, what your special skills are, and how you believe you can contribute the most value while receiving the most satisfaction at this stage of your life and the business.
Now that you have both job descriptions, you can start to take small steps to achieve incremental progress.
It almost certainly won’t happen overnight. There are compromises that you will need to make in the near-term, but you can do so with clarity and understanding rather than allowing inertia to take charge.
If you want someone else to write your job description for you and tell you what to do every day, you can go get a regular job.
To be a successful business owner, you need to take control and write the job description you want to have.
