
Do you remember why you started your agency?
Many of the agency owners I work with have come to me this summer asking about larger than usual changes.
Many of the agency owners I work with have come to me this summer asking about larger than usual changes.
We all have companies and entrepreneurs that we look up to, but that doesn’t mean that we should aspire to be just like them.
Many agencies got started when their owners were laid off from their full-time jobs.
Maybe the Great Resignation has you thinking about hanging out your own shingle. Or perhaps your dream has always been to own your own agency.
Just as the flight attendant tells you to put on your own oxygen mask before helping your seatmate, the same rule should apply to setting your team’s roles.
I have discussed the importance of the mindset around Build to Own, but what are the specific characteristics of an agency that you create with that outlook?
In this episode, Chip and Gini discuss SAGA’s AIM-GET Framework that starts with defining the owner’s Ambition. They look at some questions to ask yourself as you seek to better specify the goals that your business needs to achieve for you in order to be successful and satisfying.
Many PR and marketing agency owners dream of selling their businesses one day. Before you decide if that is the right move for you, you should know about the process.
If you want to achieve your goals and reap the rewards of entrepreneurship, build a business that you are happy to own.
Your definition of Ambition can include anything you want, but here are a few suggested questions to help you get started with the exercise.
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.
Identify key challenges and opportunities in less than 10 minutes with this easy-to-use approach.