To understand how well you are meeting your client service objectives, answer these 5 questions.
In this episode, Chip and Gini discuss how to get your agency’s time under control and offer advice on managing business development and project management to avoid the unnecessary and focus on real value creation.
In this episode, Chip and Gini discuss the recent wave of layoffs in the media industry and its implications for PR agencies.
Here are some specific activities that every public relations agency should be considering as the year kicks off.
If you’re anything like Chip and Gini, you have discovered employees doing work for clients that is outside of the scope of work you have agreed to.
In recent years, I have settled on what I find to be the most effective way to ensure that I am maximizing the time I spend being present and participating in the meeting while also keeping enough of a record that I can help refresh my recollection in the future.
Chip and Gini explain that for healthy, sustainable relationships with clients, agencies must get agreement on shared expectations every step of the way.
Chip and Gini argue that agencies should be looking to better integrate AI into their own processes and understanding how it is transforming how their clients approach the challenges that agencies address.
In this episode, Chip talks with Bill about the evolution of Wikipedia in recent years and how agencies can help their clients navigate the sometimes confusing editing ecosystem without getting themselves into trouble.
Chip and Gini are tired of all of the bad pitches from agencies that they find in their inboxes. They simply can’t take any more.
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.
