SAGA Newsletter: Serving your 1 percent
If you buy into my notion that you should help 99 percent of your target audience for free (as I strive to do), then how do you find and serve your 1 percenters that pay the bills?
If you buy into my notion that you should help 99 percent of your target audience for free (as I strive to do), then how do you find and serve your 1 percenters that pay the bills?
In this episode, Chip and Gini discuss the potential pitfalls of receiving equity as payment for service.
With effective use of media monitoring and measurement, your agency’s content marketing program can produce better results with less effort.
Chip was recently asked to share his strategic approach to asking questions during initial calls with prospective clients.
It’s not uncommon to hear agency owners talk about wanting to target small businesses because there are so many of them and you can talk with the decision-maker more easily.
As the owner of a small agency, the weight of business development falls on your shoulders.
Focusing on client retention matters even more in times like these where every organization is taking a close look at spending and trying to understand the ROI of their investments.
It seems so alluring to be able to put a Fortune 500 logo on your agency’s website. Many of us dream of the creative things that we can do for these household names.
Let’s take a look at some of the specific ways that agencies should use reporting tools and services to drive profitable activity.
Most small agencies at some point experience the sinking feeling of losing a whale client or seeing a sudden sharp reduction in revenue.