In this episode, recorded in December 2021, Chip and Gini discuss the rapid response ad that Ryan Reynolds helped Peloton create after their product was featured in an unflattering way on a TV show.
Good agency new business programs are all about matchmaking – finding a good fit between the prospect and the agency.
In this episode, Gini Dietrich shares some of her experience embedded with a client to help agencies understand the other side of the agency-client equation.
Agency owners so often hear about the importance of not just being order-takers and finding ways to be more strategic by understanding a client’s real challenges and opportunities.
In this episode of Chats with Chip, Shannyn Lee of Win Without Pitching joins to talk about how agencies can step up their business development game.
The same bottle of water costs the same to make but is priced differently if you get it at a convenience store, grocery chain, or four-star hotel. What can you learn about that when it comes to pricing and positioning your agency? Are your lower-priced clients that much easier to service than the high-ticket ones?