Why, when, and how to raise your agency’s prices
The thought of charging clients more can be appealing and scary at the same time. Chip and Gini demystify the process.
@Growth
A small price increase can lead to a big boost in profits for your agency
It doesn’t take a massive rise in fees to make a significant difference to your bottom line.
How agencies can get the most out of LinkedIn (featuring Chuck Hester)
Chuck Hester, longtime communications expert and author of Linking In to Pay It Forward, offers tips on how agency leaders can use LinkedIn effectively for business development, recruiting, and more.
ALP 32: Referring prospects to other agencies when they’re not a good fit for you
On this show, Chip and Gini look at how you can effectively refer prospects to other agencies in your network.
ALP 31: Do you negotiate pricing with prospective clients?
Understanding how to handle pricing conversations leads to better client expectations and a more profitable business.
CWC 30: RFP advice for agencies (Robert Udowitz and Steve Drake)
This episode includes helpful advice and useful tips for agencies as they respond to requests for proposals.
ALP 28: Saying no to prospects and firing clients of your agency
Successful agency owners turn down new business opportunities and walk away from clients who aren’t a good fit.
ALP 27: Your agency’s most important client — itself
Chip and Gini take a look at why you need to treat your own agency as if it were a client — and how to do that most effectively.
Why do prospects invest in hiring an agency?
Marketing communication services aren’t cheap. Determining whether it is the right decision and a good investment are critical questions when a prospect is deciding to hire your agency or do it on their own.
ALP 20: Using “free” help to get new clients for your agency
In this episode, Chip and Gini explore a variety of ways that agency owners can expand their business development and sales efforts — without taking on the expense of a salary.
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.
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