Get to Know Your Clients Better
In this episode, the co-hosts discuss Gini’s recent article with 11 questions you should ask your clients so that you know how they work and how you can best engage with them.
management
Accountability as an agency leader
Demanding accountability from your team also means being accountable to them.
How do make sure your team is working on the right stuff?
Managing agency projects to make sure everything gets done right, delivered on time, and within budget.
The importance of internal communications within your agency
Agency owners need to take the time to share vision and updates with their teams.
CWC 28: Brent Lightner of Taoti Creative
Brent Lightner, founder and CEO of Taoti Creative in Washington, DC talks about his journey from pre-med student to successful marketing agency owner.
ALP 6: The value of good legal and accounting advice for your agency
In this week’s episode, Chip Griffin and Gini Dietrich discuss how important it is to find — and use — a good lawyer and accountant to advise your agency.
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.
