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AIM-GET: Talent

Talent is recruiting and retaining the best team. Most agencies will tell you that their people are what makes them unique and able to generate results for clients. That’s half

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AIM-GET: Execution

Execution is producing results profitably. No agency survives very long unless it produces results for clients. At the same time, agencies will perish if they don’t turn a profit. That

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AIM-GET: Growth

Growth is effective matchmaking with prospects. It can be tempting for agency leaders to skip over the AIM portion of the process and jump straight into Growth. That’s because there

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AIM-GET: Management

Management is creating structure for your success. The structure that you establish for your agency business has a direct impact on future success. The Management portion of the AIM-GET process

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AIM-GET: Identity

Identity is finding focus to attract ideal clients. When you know who your ideal client is, you can more clearly describe your agency to the right prospects. A more focused

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AIM-GET: Ambition

Ambition is knowing what you want to achieve. Agency owners need to develop their own definition of what success looks like for them.  There is no reason to take on

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