As someone who has grown several businesses, including turning solo PR practices into ones with employees (as well as choosing not to do so), I have wrestled with many of the dreams and doubts that confront most independent consultants at one point or another. Hiring your first employee completely changes the nature of the business.
Many agency project managers don’t fully appreciate the business side of their work. Communicators are used to counting clips, but they need to be just as comfortable counting beans.
There’s a reason why pilots and others in life-and-death roles rely on repeatable checklists to ensure things get done right. They help us to avoid the tendency to cut corners when we’re in a hurry.
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.
