Start your agency’s 2019 budgeting with a revenue retention forecast
Understanding the status quo can be a good start to the 2019 budget process for many agencies.
Insights
How your agency can benefit from multiple revenue models
A well-designed multiple revenue stream model can mitigate risk, improve cash flow, and generate greater profits for your agency.
Does it take more than two to tango when it comes to agency partnerships?
When two people start a business, it’s a heady time. Unfortunately, that excitement often blinds the new partners to good decision-making. At the top of that list is 50-50 ownership and control.
Diversify your client list for a stronger agency
You don’t want to put all your eggs in one basket as you grow your agency. Variety in your client base will make your firm more robust and profitable.
The six biggest PR business mistakes I’ve made
Failure provides valuable lessons. An agency owner shares practical advice he has learned along the way from his own errors.
Questions agencies should ask before redesigning their websites
I frequently work with clients to redesign their websites. We find it very important to guide a conversation at the start of the process to determine exactly what they want to accomplish. All too often they know they want a better website, but haven’t really thought through what that means. We typically kick off the
How to build accurate PR agency project budgets
Successful public relations executives understand the need to focus on project profitability, but how exactly do you do that? It starts with building out an accurate budget. And it’s easy to overlook hidden expenses, so this process needs to be completed thoroughly to ensure a comprehensive picture of the financial aspects of any project. So what should
Questions solo PR pros must ask before hiring first employee
As someone who has grown several businesses, including turning solo PR practices into ones with employees (as well as choosing not to do so), I have wrestled with many of the dreams and doubts that confront most independent consultants at one point or another. Hiring your first employee completely changes the nature of the business.
PR project managers need to understand profitability
Many agency project managers don’t fully appreciate the business side of their work. Communicators are used to counting clips, but they need to be just as comfortable counting beans.
The value of checklists
There’s a reason why pilots and others in life-and-death roles rely on repeatable checklists to ensure things get done right. They help us to avoid the tendency to cut corners when we’re in a hurry.
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.
