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The Hosts

Chip Griffin is the founder of the Small Agency Growth Alliance (SAGA) where he helps PR & marketing agencies grow and thrive. He brings more than two decades of experience as an agency executive and entrepreneur. He shares the wisdom of his success and lessons of his failures. Follow him on Twitter at @ChipGriffin.

 

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.

Recent Episodes

Using floor-to-ceiling pricing for your agency

In this episode, Chip and Gini discuss the benefits of using the floor-to-ceiling pricing methodology to reap greater profits for your agency business.

The co-hosts discuss the practical benefits of first determining your floor — the price below which you cannot go without having unacceptably low profit margins.

Then they explore how you probe to find the ceiling for your services so that you avoid unnecessarily leaving money on the table.

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