Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners.
Articles & Blog Posts
- How Our Biases Affect Our Communications Plans (Spin Sucks)
- Architecting Teams for Greater Innovation (Agency Management Institute)
- Don’t You Dare Go Back To The Way Things Were! (David C. Baker)
- Prioritizing DEI Can Help Marketing Agencies’ Bottom Lines (Agency Management Institute)
- How to Calculate Your Billable Employee Cost- Per-Hour (Parakeeto)
- How to Constructively Approach a Reputational Crisis in PR (Spin Sucks)
Podcast Episodes
- Common mistakes agencies make when pursuing new business (The Agency Leadership Podcast)
- How Solo PR Pros Can Keep Writing Skills Sharp (That Solo Life)
- Rethinking agency biz dev part 3: The 6 kisses of death to avoid, with Drew McLellan (Build a Better Agency)
- Robert Rose on Trust, Disruption, and Agency Transformation (The Digital Agency Growth Podcast)
- Pssst. Wanna Buy Some Disinformation? (For Immediate Release)
- Focusing on the Human Touch in Innovation (The Innovative Agency Podcast)
- Grow up and show up – building the creator habit, with Travis Brown (The Personal Brand Entrepreneur Show)
- Media Relations for Technology: Marketing the Science Fair (The Marketing Agency Leadership Podcast)
- The PR Week: 1/27/2022: Diana Littman, MSL (The PR Week Podcast)
- Are You Just One Conversation Away from Massive Agency Success? (The Smart Agency Master Class)
- Where Does Your Knowledge Come From? (Spin Sucks)
- Identifying Gaps in Effective Leadership, with Gina Hayden (THRIVE)
- Case Study: 3 Years of Working With Parakeeto Part 1, With Josh Lowman (The Agency Profit Podcast)
- How to Pay Off Debt Quickly, with Adam Carroll (The Progressive Agency Podcast)
- Adding Value Through Communication (Circle of Fellows)
Videos
- What agencies get wrong with pricing (Small Agency Talk Show)
- AMA: How Do I Handle Smarmy or Unethical Clients? (Spin Sucks)
- Catching them doing it right- Agency Management Tip for Owners (Agency Management Institute)
- Covid vs. The Bureau | Round 2 (Bureau of Digital)
- Just Ask Jody: “How do you write an agency case study for multiple campaigns versus just one?” (The Sutter Company)