Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- How to upgrade your agency’s Sales Process: 3 tiers to pursue (Sakas and Company)
- 3 Ways to Hone Your Ad Agency’s Niche (Agency Management Institute)
- Q/A No. 01: Your Questions and My (Attempted) Answers (David C. Baker)
- How Women At the Top Increase Culture, Team, and Knowledge (Spin Sucks)
- 5 Steps to Creating the Perfect Agency Case Study (The Sutter Company)
- How to Find Inspiration When Creativity Drains Away (Spin Sucks)
Podcast Episodes
- Grow your agency by developing relationships at scale (featuring Dan Englander) (Chats with Chip)
- Handling clients who disagree with your agency’s advice (Agency Leadership Podcast)
- Hard Lines, Soft Lines (2Bobs)
- How to Communicate in a Crisis (That Solo Life)
- Sharon Toerek on Your Agency Legal Toolkit (The Digital Agency Growth Podcast)
- Crossing the line when surveilling employees on social media (For Immediate Release)
- Developing and Implementing Project Management Systems, with Gray MacKenzie (The Innovative Agency)
- Why Citizen Branding? (The Marketing Agency Leadership Podcast)
- How to Avoid a Growth Explosion and Enjoy Agency Life Instead (The Smart Agency Master Class)
- Women change everything (Spin Sucks)