Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Five Steps to Master the Art of Persuasion (Spin Sucks)
- Marketing Agency Valuation Calculator (Parakeeto)
- 9 Representations of PR on the Big (and Little) Screen: The Good, the Cringe and the Downright Hilarious (Solo PR Pro)
- The Spreadsheet, A Marketer’s Frenemy –And A Better Alternative (Agency Management Institute)
- The Selection Bias That Might Be Leading You Astray (David C. Baker)
Podcast Episodes
- What to think about when starting your agency (Agency Leadership Podcast)
- How to Hire your First Assistant and Reclaim your Time, with Amanda Hamilton (The Agency Profit Podcast)
- It’s Not All About the Evidence (Spin Sucks)
- Controlling our chaos with systems and processes with Juliana Marulanda (Build A Better Agency)
- Donna Peterson on 30+ Years of B2B Marketing Insights (The Digital Agency Growth Podcast)
- Mastering the Public Sector Niche (The Digital Agency Show)
- What communication is…and isn’t (Part 2) (Circle of Fellows)
- What’s behind the “quiet quitting” trend? (For Immediate Release)
- The Developer’s Developments, with Rob Kischuk (The Innovative Agency)
Videos
- Google Updates with Guest Jordyn Slocum (That Solo Life)
- How To Set Reasonable Expectations With Three Option Proposals (Win Without Pitching)