How to keep making money in 2023
In this episode, Chip and Gini explore how you can correct your pricing to handle shrinking margins due to inflation and other factors.
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The Build to Own approach puts your business to work for you.
- Do the work you enjoy.
- Work the hours you choose.
- Make the money you want.
Let’s work together to build the agency you want to own.
Stop following someone else’s idea of a great PR or marketing agency. Don’t take on the risk and stress of ownership without the results you desire.
Use the AIM-GET Framework to create a business that makes you happy and helps you to achieve your goals.
The AIM-GET Framework guides you to your goals.
Find your AIM ...
AMBITION. Know what you want to achieve with your agency business.
IDENTITY. Define your agency’s focus and ideal clients.
MANAGEMENT. Create the structure that will let you succeed.
... then GET results
GROWTH. Take steps to generate profitable new business.
EXECUTION. Deliver on the promises you make to clients.
TALENT. Recruit and retain the team you need to get the job done well.
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Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.