Let’s talk about the “R” word
During the past couple of weeks, I have received a number of questions from agency owners wondering if I think a recession is coming and what they should do to prepare.
Look to your track record as you define your agency’s ideal client
Past performance may not be a guarantee of future results, but it certainly provides a wealth of insight that can help you plan for success.
Characteristics of a Build to Own Agency
I have discussed the importance of the mindset around Build to Own, but what are the specific characteristics of an agency that you create with that outlook?
Do you spend enough time listening as an agency leader?
Most of us who end up in leadership positions can do a pretty good job of talking, but that’s not the most important skill we need to exploit to be effective.
Build the agency you want to own.
Stop following someone else’s idea of a great PR or marketing agency. Don’t take on the risk and stress of ownership without the results you desire.
Use the AIM-GET Framework to create a business that makes you happy and helps you to achieve your goals.
Get help to grow your agency.
Agency Diagnostic
Book a short-term engagement with Chip to help you to address a specific challenge or opportunity that needs personalized attention.
Agency Business Checkup
Work with Chip over the course of 4-6 weeks to take a deep dive into your business to identify quick wins and long-term strategies.
Agency Growth Coaching
Get ongoing advice and support from Chip to help manage more effectively and advance your business to the next level.
The AIM-GET Framework guides you to your goals.
Find your AIM ...
AMBITION. Know what you want to achieve with your agency business.
IDENTITY. Define your agency’s focus and ideal clients.
MANAGEMENT. Create the structure that will let you succeed.
... then GET results
GROWTH. Take steps to generate profitable new business.
EXECUTION. Deliver on the promises you make to clients.
TALENT. Recruit and retain the team you need to get the job done well.
Connect with your peers in the SAGA Community.
Forum
A private discussion forum gives members an opportunity to ask questions, share ideas, and get feedback from their peers.
Office Hours
Members get regular access to Q&A sessions hosted by Chip Griffin, allowing you to tap into his advice that is normally only available to private coaching clients.
Resources
A library of workbooks, templates, and sample documents awaits all members. Don't reinvent the wheel if you can get a head start.
Training
Webinars, workshops, and other educational resources enable members to increase their knowledge.
Collaboration
SAGA hosts members in a variety of formats to encourage new connections and mutually beneficial conversations.
Information
Stay up-to-date on industry news and insights. As a member, you have access to a private newsletter and other briefings.
Have a question for Chip?
Most SAGA content comes from questions posed by agency leaders. If it’s on your mind, you’re probably not alone — so ask away!
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.
Connect
(800) 436-5052
(603) 227-9800
[email protected]
P.O. Box 592
Concord, NH 03302