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In this episode, recorded in December 2021, Chip and Gini discuss the rapid response ad that Ryan Reynolds helped Peloton create after their product was featured in an unflattering way on a TV show.
No, this isn’t a predictions episode, but Chip and Gini do take a look at the agency landscape as the new year kicks off.
Most agencies approach the arrival of procurement and legal teams with a sense of dread. And it isn’t without good reason.
With the Great Resignation putting increased pressure on an already tight labor market, agencies are rightly concerned not just about recruiting new employees, but also retaining the talent they already have.
In this episode, Gini Dietrich shares some of her experience embedded with a client to help agencies understand the other side of the agency-client equation.
Clients often want to know who at the agency does what. It might be because they want to understand the work that they’re getting, but it also might be because they want to go directly to individuals for certain things.
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Chip is the founder and the Small Agency Growth Alliance where he helps PR & marketing agencies grow and thrive. He brings more than two decades of experience as an agency executive and entrepreneur. He shares the wisdom of his success and lessons of his failures. Follow him on Twitter at @ChipGriffin.
Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.
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