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Small Agency Growth Alliance

Agency Leadership Podcast

Helping agencies grow and thrive.

A sometimes irreverent — but always relevant — look at the business of PR & marketing agencies.

Avoiding time-wasting in your agency

In this episode, Chip and Gini discuss how to get your agency’s time under control and offer advice on managing business development and project management to avoid the unnecessary and focus on real value creation.

Did your agency have a rough 2023?

In this episode, Chip and Gini share their perspectives — along with things that positioned some agencies for success in what many experienced as a down year.

Are digital agencies dead?

In this episode, Chip and Gini talk about the need for agencies to find a sustainable focus and be cautious of riding the wave of the latest type of “hot” agency — including digital, social media, cannabis, crypto, and many others that have come and gone.

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Chip Griffin

Chip is the founder of the Small Agency Growth Alliance (SAGA) where he helps PR & marketing agencies grow and thrive. He brings more than two decades of experience as an agency executive and entrepreneur. He shares the wisdom of his success and lessons of his failures. Follow him on Twitter at @ChipGriffin.

Gini Dietrich

Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.

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