In this episode, Chip and Gini talk about why it is important for agency owners to have someone outside of the business — a mentor, consultant, coach, friend, or even another agency owner — who can help to play that role.
If you’re anything like Chip and Gini, you have discovered employees doing work for clients that is outside of the scope of work you have agreed to.
Most small agencies at some point experience the sinking feeling of losing a whale client or seeing a sudden sharp reduction in revenue.
In this episode, Chip and Gini talk about what matters — and what doesn’t — when it comes to your website design and content.
Agency leaders need to stop casually discussing the chaotic environment common to so many agencies.
In this episode, Chip and Gini talk about why salary expectations are on the rise and what agencies can — and should — do about it.
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Chip is the founder of the Small Agency Growth Alliance (SAGA) where he helps PR & marketing agencies grow and thrive. He brings more than two decades of experience as an agency executive and entrepreneur. He shares the wisdom of his success and lessons of his failures. Follow him on Twitter at @ChipGriffin.
Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.
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