Agency Leadership Podcast with Chip Griffin and Gini Dietrich

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Small Agency Growth Alliance

Small Agency Growth Alliance

Agency Leadership Podcast

Helping agencies grow and thrive.

A sometimes irreverent — but always relevant — look at the business of PR & marketing agencies.

Expanding the service offerings of your media relations agency

Chip and Gini frequently hear from PR agency owners who want to move beyond just offering media relations services, but aren’t sure how best to do it.

Keeping an eye on your agency’s finances

Agency owners can be reluctant to involve employees or contractors in managing financial aspects of their businesses, especially anything that involves access to bank accounts or credit cards.

Think twice about seeking awards for your agency

Most agencies love awards. Larger agencies even have teams devoted to seeking them.

Do you need a new tool for [whatever]?

Like many of us, agency owners can fall into the trap of believing that tools solve problems.

Managing Gen Z agency employees (and anyone else with less experience than you)

Agency owners frequently lament to Chip and Gini that their employees don’t have a proper sense of urgency and don’t seem to work hard enough.

What if something happens to you as agency owner?

Do you have a plan for what others should do if you should suddenly become unavailable due to illness, accident, or even death?

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Chip Griffin

Chip is the founder of the Small Agency Growth Alliance (SAGA) where he helps PR & marketing agencies grow and thrive. He brings more than two decades of experience as an agency executive and entrepreneur. He shares the wisdom of his success and lessons of his failures. Follow him on Twitter at @ChipGriffin.

Gini Dietrich

Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.

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