SAGA Newsletter: Agency owners need to be curious
Agency owners need to be constantly learning and asking “what if” questions of themselves and their teams.
Agency owners need to be constantly learning and asking “what if” questions of themselves and their teams.
In this episode, Chip and Gini discuss the importance of email marketing for agencies. They emphasize that email newsletters should be a top priority for agencies to nurture leads, share content, and maintain direct communication with clients.
Small agencies don’t have all of the same resources to have the same robust contingency plans as larger firms, but there are still a lot of things we can do to be better prepared for the unexpected.
If you’re a regular listener, you know that Chip and Gini have strong feelings about staying away from RFPs when possible. But sometimes they can’t be avoided.
The owners of small PR and marketing agencies often ask what I’m seeing in terms of business trends. I’ll share my anecdotal reports, but I have always felt it would
If you don’t say or think “so what?” at least a few times a day, you need to be doing it more.
In this episode, Chip and Gini discuss whether PR agencies should report to the head of communications or the head of marketing.
As you gear up for the second half of the year, it’s useful to spend a little time looking in the rearview mirror to see how things have gone over the past six months.
In this episode, Chip and Gini examine whether agencies have hit ‘peak strategy’ as suggested recently by Blair Enns.