As an entrepreneur and agency owner for more than two decades, I know what it takes to grow profitably — even in challenging times. I serve as an advisor, mentor, and coach to help small agency leaders achieve their goals.
— Chip Griffin
What do you want to get from your agency? You need to understand your personal goals to ensure that the business works for you — and not the other way around.
Getting your agency’s positioning right makes all the difference when it comes to getting good clients. Prospects need to see you the way you see yourself.
How you structure your business helps shape its success. Legal, finance, and operational issues often get pushed to the back burner, but they need your attention.
Most small agency leaders don’t relish the sales process, even if they need and enjoy the results. Consistently getting in front of ideal prospects isn’t hard, but it requires focus and planning.
Delivering excellent results to clients while still generating reasonable profits lies at the heart of long-term agency success. Smart agency leaders organize their teams and processes to meet these goals.
Every agency leader says that their team is a key differentiator. Getting and keeping the best employees certainly has an outsize impact. It requires real time and financial investments.