If you have questions about how well positioned your agency is and whether your pricing is maximizing your profits, it’s time to take a closer look.
Working with Chip Griffin on a Positioning & Pricing Review will help you to better understand how to most effectively attract your ideal clients and set your prices for competitiveness and profit.
The Positioning & Pricing Review process helps refine your definition of an ideal client, establish a compelling identity to attract them, and set pricing that provides value to prospects and puts money in your pocket.
PR & marketing agency owners who choose to pursue a Positioning & Pricing Review have one or more of the following challenges:
The Positioning & Pricing process works best for public relations and marketing agencies with at least $250,000 in annual revenue and 3 or more team members.
You will conclude the process with a clear positioning statement, a well-defined ideal client profile, and a better understanding of how to set prices and manage profitable work.
You will get hours of feedback and ideas from Chip Griffin based on his experience from three decades in the agency world.
There will be a combination of quick wins and long-term strategies that you can apply to your business to make a real difference.
Your questions will be answered, your assumptions will be challenged, and you will walk away with more knowledge to grow your agency to recoup your investment many times over.
It starts with a detailed questionnaire to provide a background for our conversations and to start to uncover the key issues we need to explore.
A kick-off call sets the stage for the rest of the engagement and refines the agenda to meet the needs that we identify together.
Next, we hold a series of remote work sessions to discuss your positioning and pricing in-depth and review the fundamentals. At each step along the way, we will identify items for follow-up and offer practical advice and solutions that you can begin to implement immediately.
At the conclusion of the work sessions, we will schedule a follow-up session to review progress and offer additional feedback as needed.
The amount of time it takes to complete the Positioning & Pricing process depends largely on your own schedule and the ability to do the required homework for each session. It can be completed in as little as 1-2 weeks, but typically takes 30-60 days.
Within 30 days of the final work session, we will have a concluding call to review any follow-up questions that you may have.
The Positioning & Pricing Review costs $4500.
In this subset of the full ABC process, we focus on refining your positioning, define your ideal client profile, and establish pricing that is both competitive and profitable.
Cost: $4,500
In this subset of the full ABC process, we work together to better define your positioning and pricing and then create a business development plan that enables you to achieve your goals.
Cost: $7,500
The full ABC process takes a deep dive into every aspect of your business, including overall strategy, positioning, pricing, processes, and talent recruitment and management.
Cost: $12,500