The following calculator provides an approximate idea of what someone might pay to acquire a PR agency.
Many factors beyond those here go into determining the final sales price, but this serves as a reasonable starting point.
The estimate provided here is based on a limited set of simple metrics and should not replace a more comprehensive review of your business and the drivers of valuation as part of an M&A process.
Remember that buyers often consider things beyond basic financial calculations when considering the acquisition of an agency. In addition, the actual terms of the deal (including earn-outs, employment contracts, equity rolls, etc.) have a meaningful impact on the true value to the seller.
If you would like to talk about your agency in greater detail, we would be happy to explore and offer additional advice about the process of deciding to sell your agency.
Additional Resources
- Is it time to sell your agency? (webinar replay)
- Things to know before you consider selling your agency (article)
- How much is your agency worth? (article)
- What to do when you are preparing to sell your agency (podcast)
- Are you thinking about selling your agency? (podcast)
- The reality of selling your PR or marketing agency (podcast)
- Practical M&A advice for agency owners with Rick Gould (podcast)
