How agencies can use media intelligence to drive their own content marketing
With effective use of media monitoring and measurement, your agency’s content marketing program can produce better results with less effort.
With effective use of media monitoring and measurement, your agency’s content marketing program can produce better results with less effort.
Here are some specific activities that every public relations agency should be considering as the year kicks off.
As the owner of a small agency, the weight of business development falls on your shoulders.
Focusing on client retention matters even more in times like these where every organization is taking a close look at spending and trying to understand the ROI of their investments.
Let’s take a look at some of the specific ways that agencies should use reporting tools and services to drive profitable activity.
Staying on top of the general management of the business, including legal and accounting matters, plays an important role in the overall success of the firm.
For most PR agencies, media intelligence can play a vital role in helping to inform better decision-making during planning exercises.
The truth is that the value of your agency is whatever amount a buyer is willing to pay and you are willing to accept.
To gauge how well your agency’s identity and positioning is working, you can ask yourself five key questions.
In recent years, I have settled on what I find to be the most effective way to ensure that I am maximizing the time I spend being present and participating in the meeting while also keeping enough of a record that I can help refresh my recollection in the future.