Use weekly 1:1 meetings to drive agency performance
Weekly 1:1 meetings between managers and their direct reports can make a bigger difference in the success of an agency than almost anything else that they do.
Insights
What does ChatGPT and generative AI mean for PR agencies?
The reality is that recent developments in artificial intelligence, as seen in tools like ChatGPT, may hint at both promise and peril for communicators.
How to get started with change at your agency
Many agency owners come to me with the knowledge that they have a lot of things that they need (or want) to change about their businesses.
The difference between agency owner compensation and profits
Agency owners actually make money in two different ways, even though they often treat it as a single income stream.
Every agency owner should have a “hit by a bus” plan
As business owners, we sometimes need to think about unpleasant things. One of those is what happens if we get hit by a bus (literally or otherwise).
Agency employee utilization rates are overrated
Agency owners commonly ask me what they should be setting as target utilization rates for their employees.
Giving gifts to agency clients and employees
With the holiday season upon us, many agencies will be giving gifts to their clients and employees.
The difference between over-delivering and over-servicing agency clients
Most agency leaders want to exceed expectations for their clients – and that should definitely be the goal.
Let’s talk about the “R” word
During the past couple of weeks, I have received a number of questions from agency owners wondering if I think a recession is coming and what they should do to prepare.
Look to your track record as you define your agency’s ideal client
Past performance may not be a guarantee of future results, but it certainly provides a wealth of insight that can help you plan for success.
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.