The future of AI for agencies is bright indeed, but you don’t need to wait for these services to fully mature before you can get real value out of them.
The PR Council, a trade association that primarily caters to larger public relations agencies, created a task force to review generative AI and make recommendations for guidelines that agencies should consider following.
Let’s take a look at a few key principles to follow when talking about time with your prospects and clients.
In my conversations with owners, it inevitably comes up that they take compensation in a variety of different ways.
It seems to be common for agency employees to ask for raises and promotions much more frequently these days.
As tax day approaches here in the United States, it is as good a time as any to highlight an important financial issue that many agency owners get wrong.
Weekly 1:1 meetings between managers and their direct reports can make a bigger difference in the success of an agency than almost anything else that they do.
The reality is that recent developments in artificial intelligence, as seen in tools like ChatGPT, may hint at both promise and peril for communicators.
Identify key challenges and opportunities in less than 10 minutes with this easy-to-use approach.