Insights Archives – Page 2 of 8 – Small Agency Growth Alliance

Things to know before you consider selling your agency

Many PR and marketing agency owners dream of selling their businesses one day. Before you decide if that is the right move for you, you should know about the process.

The Build to Own mindset

If you want to achieve your goals and reap the rewards of entrepreneurship, build a business that you are happy to own.

Questions to ask when defining your ambition for your agency

Your definition of Ambition can include anything you want, but here are a few suggested questions to help you get started with the exercise.

Your Role: Advice for small agency account managers and executives

In a small agency, you have more opportunities, but also more responsibility than your counterparts in the larger shops.

Define your ambition to get (and keep) your agency on track for success

We can achieve many of our personal goals only by meeting specific business objectives.

If you think agency new business is sales, you’re doing it wrong

Good agency new business programs are all about matchmaking – finding a good fit between the prospect and the agency.

Do you know who your ideal client is?

Few things will accelerate the profitable growth of your agency more than having a clear understanding of what makes an ideal client for you and your team.

Those agencies who have built a bench of talent over the years – largely in the form of independent contractors – have a bit of an advantage because they have existing relationships that they can tap into to get jobs done.