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Building your agency’s bench

Those agencies who have built a bench of talent over the years – largely in the form of independent contractors – have a bit of an advantage because they have existing relationships that they can tap into to get jobs done.

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How floor-to-ceiling pricing generates agency profits

Agency growth depends on getting your prices right. Set them too high, and you will lose out on great opportunities. Set them too low, and you will find yourself struggling to turn a profit. Many small agencies set their prices too low because they are too eager to close new business. They focus on top-line

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