Giving gifts to agency clients and employees
With the holiday season upon us, many agencies will be giving gifts to their clients and employees.
Insights
The difference between over-delivering and over-servicing agency clients
Most agency leaders want to exceed expectations for their clients – and that should definitely be the goal.
Let’s talk about the “R” word
During the past couple of weeks, I have received a number of questions from agency owners wondering if I think a recession is coming and what they should do to prepare.
Look to your track record as you define your agency’s ideal client
Past performance may not be a guarantee of future results, but it certainly provides a wealth of insight that can help you plan for success.
Write your own job description first as the agency owner
Just as the flight attendant tells you to put on your own oxygen mask before helping your seatmate, the same rule should apply to setting your team’s roles.
Characteristics of a Build to Own Agency
I have discussed the importance of the mindset around Build to Own, but what are the specific characteristics of an agency that you create with that outlook?
Do you spend enough time listening as an agency leader?
Most of us who end up in leadership positions can do a pretty good job of talking, but that’s not the most important skill we need to exploit to be effective.
Things to know before you consider selling your agency
Many PR and marketing agency owners dream of selling their businesses one day. Before you decide if that is the right move for you, you should know about the process.
The Build to Own mindset
If you want to achieve your goals and reap the rewards of entrepreneurship, build a business that you are happy to own.
Questions to ask when defining your ambition for your agency
Your definition of Ambition can include anything you want, but here are a few suggested questions to help you get started with the exercise.
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.
