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Small Agency Growth Alliance

Agency Business Checkup

Start with a fresh perspective.

There is no reason to take on all of the risk and stress of running your own agency business if you aren’t getting what you want from it. 

The ABC process is the recommended first step in working with Chip Griffin and SAGA because it provides quick wins and an opportunity to learn more about each other quickly.

What it does

The Agency Business Checkup (ABC) process helps you identify immediate challenges and opportunities to get you started on the path to meaningful change.

Together, we will use the AIM-GET Framework to take a high-level look at where your agency stands today and what you should be working on right now.

We also look at your role as the owner, including:

  • How many hours you want to work
  • What type of work you want to do each day
  • How the agency contributes to your financial objectives
  • What your long-term goals for the business are (and how you plan to exit)

Who it is for

PR & marketing agency owners who choose to pursue an ABC engagement usually have one or more of the following challenges:

  • A desire to increase revenue growth
  • A need to improve profitability
  • A challenge in recruiting and retaining top talent
  • A question about benchmarking the overall performance of the agency
  • A concern about their own workload and/or compensation
  • An interest in selling the business at some point

The ABC process works best for public relations and marketing agencies with fewer than 25 team members.

What you get

In just a few weeks, you will gain more clarity about your vision for the agency and how to achieve the results you want.

You will get hours of feedback and ideas from Chip Griffin based on more than two decades in the agency world. 

There will be a combination of quick wins and long-term strategies that you can apply to your business to make a real difference.

Your questions will be answered, your assumptions will be challenged, and you will walk away with more knowledge to grow your agency.

You will almost certainly find that you recoup your investment many times over.

How it works

It starts with a detailed questionnaire to provide a background for our conversations and to start to uncover the key issues we need to explore.

A kick-off call sets the stage for the rest of the engagement and refines the agenda to meet the needs that we identify together. 

Next, we hold a series of remote work sessions to discuss your business in-depth and review the fundamentals. At each step along the way, we will identify items for follow-up and offer practical advice and solutions that you can begin to implement immediately.

At the conclusion of the work sessions, we will schedule a follow-up session to review progress and offer additional feedback as needed.


It takes about 4 weeks to complete the entire ABC process.

Week 1: The first step is to complete the questionnaire. That usually takes about a week to gather the necessary information and provide thoughtful answers.

Week 2: The kick-off call takes place shortly after the questionnaire has been completed and returned. We review the information and set the agenda for the work sessions based on the needs identified.

Weeks 3-4: Next, we will hold 4 remote work sessions (2 each week). They last about 90 minutes each to explore the information you shared and offer immediate feedback and suggestions.

Within 30 days of the conclusion of the final work session, we will have a concluding call to review any follow-up questions that you may have.


A typical Agency Business Checkup costs $4500.

Additional fees may apply for agencies with multiple owners.

You may also choose to include employee or client feedback sessions for additional insight.

A credit of 50% of the ABC process fee may be applied to the next SAGA engagement if it commences within 30 days of the final work session.

Next step

Ready to learn more? Schedule a free consultation to see if you and Chip might be a good fit for each other.

Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.

How We Help

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