Get a fresh set of eyes on your business
An Agency Business Checkup identifies key challenges and opportunities to help you set your path forward.
What IT does
The Agency Business Checkup (ABC) process helps you identify immediate challenges and opportunities to get you started on the path to meaningful change.
Together, we will use the AIM-GET Framework to take a high-level look at where your agency stands today and what you should be working on right now.
The AIM-GET Planning Modules
During a complete ABC process, we work through each of the six modules.
Ambition
- Agency performance review
- Owner goals
- Agency goals
- Owner role
- Exit planning
Identity
- Branding
- Positioning
- Service offerings
- Ideal client definition
- Engagement types
- Collateral review
- Website review
Management
- Overall SWOT analysis
- Financial reporting & controls
- Contracts review
- Risk assessment
- Cash flow planning
- Ownership structure
Growth
- Pipeline review
- Target lists
- Marketing plan
- Outreach plan
- Pitch/proposal review
- Business development resources
Execution
- Client review
- Project profitability
- Time tracking
- Standard operating procedures
- Client documentation
- Project management and reporting
Talent
- Organizational structure
- Team review
- Performance management
- Compensation strategy
- Resource planning
- Recruiting
Who it is for
PR & marketing agency owners who choose to pursue an ABC engagement usually have one or more of the following challenges:
- A desire to increase revenue growth
- A need to improve profitability
- A challenge in recruiting and retaining top talent
- A question about benchmarking the overall performance of the agency
- A concern about their own workload and/or compensation
- An interest in selling the business at some point
The ABC process works best for public relations and marketing agencies with at least $250,000 in annual revenue.
What you get
You will gain more clarity about your vision for the agency and how to achieve the results you want.
You will get hours of feedback and ideas from Chip Griffin based on his experience from three decades in the agency world.
There will be a combination of quick wins and long-term strategies that you can apply to your business to make a real difference.
Your questions will be answered, your assumptions will be challenged, and you will walk away with more knowledge to grow your agency to recoup your investment many times over.
How it works
It starts with a detailed questionnaire to provide a background for our conversations and to start to uncover the key issues we need to explore.
A kick-off call sets the stage for the rest of the engagement and refines the agenda to meet the needs that we identify together.
Next, we hold a series of remote work sessions to discuss your business in-depth and review the fundamentals. At each step along the way, we will identify items for follow-up and offer practical advice and solutions that you can begin to implement immediately.
At the conclusion of the work sessions, we will schedule a follow-up session to review progress and offer additional feedback as needed.
Timeline
The amount of time it takes to complete the ABC process depends largely on your own schedule and the ability to do the required homework for each session. It can be completed in as little as 3-4 weeks, but typically takes 60-90 days.
Owners should expect to spend 2-3 hours per week on the ABC.
Within 30 days of the conclusion of the final work session, we will have a wrap-up call to review any follow-up questions that you may have.
Essential AIM-GET Review
Chip will utilize his AIM-GET Framework to undertake a wide-ranging review of the challenges and opportunities you face. He will offer up quick wins, timely feedback, and suggestions for future growth.
AIM-GET Review + Ongoing Support
To jumpstart your agency’s growth, Chip works with you to complete the Intensive ABC process and follows it up with six months of unlimited advisory calls and email support.
