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Small Agency Growth Alliance

Agency Business Checkup

Start with a fresh perspective.

There is no reason to take on all of the risk and stress of running your own agency business if you aren’t getting what you want from it. 

Working with Chip Griffin on the ABC process will help you to better understand where you stand today and how to get where you want to be tomorrow.

What it does

The Agency Business Checkup (ABC) process helps you identify immediate challenges and opportunities to get you started on the path to meaningful change.

Together, we will use the AIM-GET Framework to take a high-level look at where your agency stands today and what you should be working on right now.


Who it is for

PR & marketing agency owners who choose to pursue an ABC engagement usually have one or more of the following challenges:

  • A desire to increase revenue growth
  • A need to improve profitability
  • A challenge in recruiting and retaining top talent
  • A question about benchmarking the overall performance of the agency
  • A concern about their own workload and/or compensation
  • An interest in selling the business at some point

The ABC process works best for public relations and marketing agencies with at least $250,000 in annual revenue and up to 25 team members.

What you get

You will gain more clarity about your vision for the agency and how to achieve the results you want.

You will get hours of feedback and ideas from Chip Griffin based on more than two decades in the agency world. 

There will be a combination of quick wins and long-term strategies that you can apply to your business to make a real difference.

Your questions will be answered, your assumptions will be challenged, and you will walk away with more knowledge to grow your agency.

You will almost certainly find that you recoup your investment many times over.

How it works

It starts with a detailed questionnaire to provide a background for our conversations and to start to uncover the key issues we need to explore.

A kick-off call sets the stage for the rest of the engagement and refines the agenda to meet the needs that we identify together. 

Next, we hold a series of remote work sessions to discuss your business in-depth and review the fundamentals. At each step along the way, we will identify items for follow-up and offer practical advice and solutions that you can begin to implement immediately.

At the conclusion of the work sessions, we will schedule a follow-up session to review progress and offer additional feedback as needed.


The amount of time it takes to complete the ABC process depends largely on your own schedule and the ability to do the required homework for each session. It can be completed in as little as 3-4 weeks, but typically takes 60-90 days.

Within 30 days of the conclusion of the final work session, we will have a concluding call to review any follow-up questions that you may have.

Find Your AIM

In this subset of the full ABC process, we focus on Ambition, Identity, and Management to help you understand how to put your agency to work for you. We zero in on your goals and your agency’s positioning and structure.

Standard ABC

The full ABC process helps small PR and marketing agency owners to evaluate every aspect of their firms and set themselves up to build the agency that they actually want to own.

ABC + Team Review

For additional insight and a more in-depth focus on recruiting and retaining the best talent, we work together to gather meaningful employee feedback and review the overall team structure and performance.

Download our free guide

Discover how well your agency is performing

Identify key challenges and opportunities in less than 10 minutes with this easy-to-use approach.

SAGA AHA Download Form