Don’t respond to an RFP unless you can have a conversation and get your questions answered. That’s the simple advice from Chip Griffin and Gini Dietrich in this Agency Leadership Podcast episode.
Chip is the founder of the Small Agency Growth Alliance (SAGA) where he helps PR & marketing agencies grow and thrive. He brings more than two decades of experience as an agency executive and entrepreneur. He shares the wisdom of his success and lessons of his failures. Follow him on Twitter at @ChipGriffin.