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Agency Leadership Podcast

Helping agencies grow and thrive.

A sometimes irreverent — but always relevant — look at the business of PR & marketing agencies.

Agencies and Twitter in 2022

What should agencies advise clients with regard to Twitter today? It has obviously been a very turbulent couple of weeks since Elon Musk took over, but what does that mean for communicators?

Avoid misusing agency KPIs

It’s great to have goals and objectives — both for your agency and for your team members. But many agency leaders don’t set and implement them correctly.

Taking your agency global

Chip and Gini share some of their experiences in working internationally as an agency, including things that you should consider before you take the leap and the benefits of doing so.

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Chip Griffin

Chip is the founder of the Small Agency Growth Alliance (SAGA) where he helps PR & marketing agencies grow and thrive. He brings more than two decades of experience as an agency executive and entrepreneur. He shares the wisdom of his success and lessons of his failures. Follow him on Twitter at @ChipGriffin.

Gini Dietrich

Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.