Agency Leadership Podcast with Chip Griffin and Gini Dietrich

The reality of selling your PR or marketing agency

In this episode, Chip and Gini share some of the difficult truths that agency owners may end up confronting if they decide to sell to or merge with another agency.

Why SaaS marketing tactics probably won’t grow your agency

Some agency leaders have seen what works for SaaS (Software as a Service) companies and assume they should be doing the same thing to grow their own businesses.

Does your agency need to find a niche?

In this episode of the Agency Leadership Podcast, Chip and Gini explore the benefits of specializing and finding a focus.

Why do agencies lose clients?

A recent post on Reddit questioned why clients leave their agencies, so Chip and Gini decided to tackle the topic on this episode of the Agency Leadership Podcast.

Conversations are key to successful RFP responses

Don’t respond to an RFP unless you can have a conversation and get your questions answered. That’s the simple advice from Chip Griffin and Gini Dietrich in this Agency Leadership Podcast episode.

Let’s talk about trading time for money

In this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich review why hourly billing often doesn’t work, but also when you should consider using it.

Small Agency Growth Alliance