How to handle agency employee side hustles
It is not uncommon for agency employees to want to do a bit of freelancing on the side. How should agency leaders handle that?
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Helping agencies grow and thrive.
A sometimes irreverent — but always relevant — look at the business of PR & marketing agencies.
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The relationship between bottled water and agency pricing
The same bottle of water costs the same to make but is priced differently if you get it at a convenience store, grocery chain, or
Can your agency do too good of a job for clients?
Is it possible to lose your client’s business because you have done too good of a job for them? Should you intentionally underperform in an attempt to keep the client longer?
When agency owners get tired of their business
Many PR & marketing agency owners feel overworked, underpaid, and burned out. What can they do about it?
Are waitlists a good idea for your agency?
Chip and Gini discuss whether or not you should be using waitlists to manage demand for your agency’s services.
Should you buy business insurance for your agency?
As painful as it may be to talk about, insurance is something that we all need to understand and consider.
Chip Griffin
Chip is the founder and the Small Agency Growth Alliance where he helps PR & marketing agencies grow and thrive. He brings more than two decades of experience as an agency executive and entrepreneur. He shares the wisdom of his success and lessons of his failures. Follow him on Twitter at @ChipGriffin.
Gini Dietrich
Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.
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Chip Griffin founded the Small Agency Growth Alliance to help PR and marketing agency owners grow profitably.
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