Agency Leadership Podcast with Chip Griffin and Gini Dietrich

Understanding the cost of agency business development

A recent post by a member of the Spin Sucks Community raised the topic of calculating the cost of winning new clients — and determining how to account for that expense properly.

How to allocate your client’s PESO budget

In this episode, Chip and Gini explore how agencies should approach this question, both when developing their own strategies for clients as well as for helping to guide the client on their overall communications planning.

Measuring (and reporting) your agency’s results for clients

This episode will help you to build or improve your own framework for reporting that should lead to better results, happier clients, and improved retention.

What value do clients believe your agency provides?

Do you know what your clients really value from their relationship with your agency? Often we know that we are creating real value for a client, but it isn’t always aligned with the value that they see

Agencies and the possible Recession of 2022

In this episode, Chip and Gini share their perspectives, including what has gone wrong for them in the past — and how you can make sure that you are communicating effectively with your team, clients, and prospects during turbulent times.

Bidding wars for agency talent

How should you handle it when one of your agency’s employees — or prospective new hires — comes to you and asks you to match another offer?

Small Agency Growth Alliance