Small Agency Growth Alliance

Agency Leadership Podcast

Do agencies really understand their prospects?

Episode Date: January 28, 2021

The smart folks at RSW/US recently surveyed agency owners and marketers to understand their outlook for 2021.

Chip and Gini dig into the data — and they don’t like a lot of what they saw. They believe there is a significant disconnect between the agencies and their clients.

The pair look at some of the highlights from the report, but you can download your own copy from the RSW/US website.

Chip and Gini will also be panelists along with Drew McLellan of the Agency Management Institute at the RSW/US Agency New Business Virtual Conference in February. More info here.

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The Hosts

Chip Griffin is the founder of the Small Agency Growth Alliance (SAGA) where he helps PR & marketing agency owners build the businesses that they want to own. He brings more than two decades of experience as an agency executive and entrepreneur to share the wisdom of his success and lessons of his failures. Follow him on Twitter at @ChipGriffin.

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.

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