Do agencies really understand their prospects?

The smart folks at RSW/US recently surveyed agency owners and marketers to understand their outlook for 2021.

Chip and Gini dig into the data — and they don’t like a lot of what they saw. They believe there is a significant disconnect between the agencies and their clients.

The pair look at some of the highlights from the report, but you can download your own copy from the RSW/US website.

Chip and Gini will also be panelists along with Drew McLellan of the Agency Management Institute at the RSW/US Agency New Business Virtual Conference in February. More info here.

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