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The Hosts

Chip Griffin is the founder of the Small Agency Growth Alliance (SAGA) where he helps PR & marketing agencies grow and thrive. He brings more than two decades of experience as an agency executive and entrepreneur. He shares the wisdom of his success and lessons of his failures. Follow him on Twitter at @ChipGriffin.

 

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.

Recent Episodes

Handling inherited activities with new clients

When your agency starts working with a new client, chances are they have some existing activities already underway. They have a way of doing things that you need to become part of — or change to make it more to your liking.

In this episode of the Agency Leadership Podcast, Chip and Gini talk about what happens when you find something that goes against your strategic and tactical judgement.

They look at a real-world example of an agency who found a contractor using a content and social media strategy that seemed nonsensical on the surface. But what might the new agency learn from the existing practices that might help them work more effectively for the client?

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