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Small Agency Growth Alliance

Has the PESO Model become a necessity for modern agencies?

Can you — should you — run a PR or marketing agency without leveraging the PESO Model in 2021?

Gini obviously has a bias since she created the PESO Model, but it has since become the standard approach for integrated marketing. It brings together Paid, Earned, Shared, and Owned media to help organizations achieve their communications goals.

In this episode, Chip and Gini talk about why this integration is so important for winning business and achieving results — but also how agencies can achieve the benefits of the PESO Model without having to build out a giant team that has expertise in all of these areas.

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The Hosts

Chip Griffin is the founder of the Small Agency Growth Alliance (SAGA) where he helps PR & marketing agency owners build the businesses that they want to own. He brings more than two decades of experience as an agency executive and entrepreneur to share the wisdom of his success and lessons of his failures. Follow him on Twitter at @ChipGriffin.


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.

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