Has the PESO Model become a necessity for modern agencies?

Can you — should you — run a PR or marketing agency without leveraging the PESO Model in 2021?

Gini obviously has a bias since she created the PESO Model, but it has since become the standard approach for integrated marketing. It brings together Paid, Earned, Shared, and Owned media to help organizations achieve their communications goals.

In this episode, Chip and Gini talk about why this integration is so important for winning business and achieving results — but also how agencies can achieve the benefits of the PESO Model without having to build out a giant team that has expertise in all of these areas.

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