How to decide what services your agency should provide

Clients frequently clamor for their agencies to do more. But how do you decide when it makes sense to expand your capabilities — and when you should say no?

If you do decide that there is value in offering a broader solution, how do you go about getting that integrated into your business?

In this episode of the Agency Leadership Podcast, Chip and Gini discuss how they have made such decisions in the past, including what worked and what didn’t.

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