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The Hosts

Chip Griffin is the founder of the Small Agency Growth Alliance (SAGA) where he helps PR & marketing agencies grow and thrive. He brings more than two decades of experience as an agency executive and entrepreneur. He shares the wisdom of his success and lessons of his failures. Follow him on Twitter at @ChipGriffin.

 

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.

Recent Episodes

How to expand your agency’s capabilities

Successful agencies consistently find ways to evolve their offerings. This requires increasing skills and knowledge for you and your team.

But how do you go about gaining the knowledge and experience necessary to make the necessary adaptations?

In this episode, Chip and Gini explore ways that you can develop your capabilities to better serve your clients.

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