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The Hosts

Chip Griffin is the founder and the Small Agency Growth Alliance where he helps PR & marketing agencies grow and thrive. He brings more than two decades of experience as an agency executive and entrepreneur. He shares the wisdom of his success and lessons of his failures. Follow him on Twitter at @ChipGriffin.

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.

Recent Episodes

Moving agency meetings from in-person to online

Most agencies have faced the need to move in-person events and meetings into the virtual world over the past year. But it has been challenging to do it well.

In this episode, Gini talks about how she has taken her agency’s on-site client strategy workshop onto Zoom. She and Chip talk about how you can’t simply copy the IRL experience to video conferencing and instead need to find ways to take advantage of the circumstances to make changes.

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