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What should you consider when you are thinking about changing the name or positioning of your agency?
First, we look at what goes into making the decision to rebrand. Is it worth the time and hassle? Do you need to rebrand, reposition, or both?
Then we consider what goes in to establishing an agency brand, whether that’s the first-time brand, a secondary brand, or a re-launch of the agency.
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Chip Griffin is the founder of the Small Agency Growth Alliance (SAGA) where he helps PR & marketing agency owners build the businesses that they want to own. He brings more than two decades of experience as an agency executive and entrepreneur to share the wisdom of his success and lessons of his failures. Follow him on Twitter at @ChipGriffin.
Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.
