Rebranding or repositioning your agency

What should you consider when you are thinking about changing the name or positioning of your agency?

First, we look at what goes into making the decision to rebrand. Is it worth the time and hassle? Do you need to rebrand, reposition, or both?

Then we consider what goes in to establishing an agency brand, whether that’s the first-time brand, a secondary brand, or a re-launch of the agency.

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