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The Hosts

Chip Griffin is the founder of the Small Agency Growth Alliance (SAGA) where he helps PR & marketing agencies grow and thrive. He brings more than two decades of experience as an agency executive and entrepreneur. He shares the wisdom of his success and lessons of his failures. Follow him on Twitter at @ChipGriffin.

 

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.

Recent Episodes

Rebranding or repositioning your agency

What should you consider when you are thinking about changing the name or positioning of your agency?

First, we look at what goes into making the decision to rebrand. Is it worth the time and hassle? Do you need to rebrand, reposition, or both?

Then we consider what goes in to establishing an agency brand, whether that’s the first-time brand, a secondary brand, or a re-launch of the agency.

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