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Find Your Focus: Agency Identity & Positioning (Workshop for Owners)

Defining your ideal client and communicating that focus to the marketplace makes a big difference in the effectiveness of any agency’s business development efforts.

It not only helps generate more revenue, it serves to improve the odds that you obtain profitable new business that fits with your strategic direction.

In this interactive workshop, Chip Griffin will walk you through how to define (and refine) your ideal client definition. He will share advice on building this positioning and explain why it increases your opportunity for revenue and profits.

You will have a chance to ask specific questions and get targeted feedback during this session.

This event is for SAGA members only and advance registration is required.

January 10, 2023
2:00 – 4:00 PM ET
Free for SAGA Pro members