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Find Your Focus: Agency Identity & Positioning

Defining your ideal client and communicating that focus to the marketplace makes a big difference in the effectiveness of any agency’s business development efforts.

It not only helps generate more revenue, it serves to improve the odds that you obtain profitable new business that fits with your strategic direction.

In this webinar, Chip Griffin will walk you through how to define (and refine) your ideal client definition. He will share advice on building this positioning and explain why it increases your opportunity for revenue and profits.

This event is for anyone in the small agency community and a webinar replay will be made available to SAGA Pro members.

This webinar has concluded.

You can watch the replay here.

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