Login or Join

Close this search box.

SAGA Newsletter: How we help PR and marketing agencies

In a couple of recent newsletters, I talked about my 99 Percent Manifesto and Serving Your 1 Percent

The tl;dr is that I believe you should help 99 percent of your audience for free, while working with the other 1 percent to pay the bills.

One of the arguments I made was this:

That means you need to educate them about how you can help beyond all of those free resources and advice. You need to zero in on those things that you provide above and beyond the public insights.

A reader pointed out that they hadn’t seen me do this myself. So I’m going to correct the error in this week’s edition and explain what exactly SAGA does beyond all of the free resources we share.

I’ll get to that a bit later, but first let’s take a look at Jen’s roundup of useful content and resources. (And it is a bit longer than usual this week because as we were getting set to publish last week our well pump failed and so we had the pleasure of dealing with getting that fixed instead!)

— Chip Griffin, SAGA Founder

Upcoming Events

Latest podcasts from SAGA

Weekly Roundup

Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.

— Jen Griffin, SAGA Community Manager

Articles & Blog Posts

Podcast Episodes


AI in Focus

How we help PR and marketing agencies

While I am a big believer in sharing lots of insights and resources for free — and encourage you to do the same — most of us can’t afford to do everything at no cost.

If I’m going to tell you that you need to get past your reluctance to be a bit of a self-promoter from time-to-time, I need to be willing to do the same. 

So let me briefly explain what SAGA does for PR and marketing agencies.

In a nutshell, I advise owners on the business aspects of their agencies. Everything from identity & positioning to staffing & management.

I do this in two ways: short-term engagements and ongoing coaching & consulting.

The flagship short-term engagement is the Agency Business Checkup that uses the AIM-GET Framework I created to examine all of the key aspects of an agency’s business to establish a plan for taking it to the next level — whether that means getting back on track or accelerating existing growth.

For those owners who are primarily concerned about business development, I provide a Positioning & Pricing Review. It helps to provide clarity around finding ideal clients that get great results and produce profits for the agency.

Finally, most small agency owners don’t have someone to talk to about new ideas and thorny challenges. My Coaching & Consulting clients have regular calls with me where we touch on strategic issues as well as the daily challenges of running an agency business. I share my own experiences — both good and bad — so that they can learn from them, while also asking questions and challenging assumptions.

If you want to learn more about becoming one of my 1 Percenters, I’d love to have a conversation. But if you prefer to be part of the 99 Percent that leverages my free resources and insights, that’s great, too. 

P.S. If you want to explore this topic some more, I would encourage you to join SAGA’s Roundtable with Kami Huyse of Zoetica Media on June 6 (details below).

Roundtable: Growing your agency as a reluctant self-promoter

If you find self-promotion feels a bit icky and you have a hard time tooting your own horn, you may wonder how to grow your agency most effectively.

In this SAGA Roundtable with Kami Huyse of Zoetica Media, we will tap into her experience and have an interactive conversation about how she has succeeded as a reluctant self-promoter.

Kami has been writing and speaking about personal branding for nearly 20 years, and she explains why you may be thinking about self-promotion in the wrong way. By flipping it around to see it as serving your community, you can overcome your own reluctance and establish yourself and your agency as the experts that you are.

Come to this Roundtable prepared to engage directly with Kami, asking questions and sharing your own experiences.

This event will be on Thursday June 6 from 12-1 PM ET, and you can register here.

Never miss an issue of this newsletter!

Get the latest SAGA insights, podcast episodes, and more delivered straight to your inbox.

How healthy is your agency?

Use SAGA’s Agency Health Assessment to identify key challenges and opportunities in 10 minutes or less to get you started on taking control of your future.

Recent Insights
Recent Podcast Episodes

Never miss an article, episode, or event

Subscribe to the weekly SAGA Newsletter

Subscription Form