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The Hosts

Chip Griffin is the founder and the Small Agency Growth Alliance where he helps PR & marketing agencies grow and thrive. He brings more than two decades of experience as an agency executive and entrepreneur. He shares the wisdom of his success and lessons of his failures. Follow him on Twitter at @ChipGriffin.

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.

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So what is SAGA all about anyway?

Gini noticed that Agency Leadership Advisors rebranded as the Small Agency Growth Alliance (SAGA), so she asked Chip to explain himself in this episode.

You’ll hear Chip explain his thinking and how some of the decisions he made may be useful things for agency leaders to consider in the post-pandemic world.

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