Agency employees consistently complain about being overworked. Many of us started out in the agency world with our managers expecting us to work 60-hour weeks.
This culture of overwork doesn’t come about because owners and managers are sadistic. It’s because too often agencies fail to price their services correctly.
If agencies price work fairly, then there is no need for team members to work excessive hours. If agencies set reasonable client expectations, all-nighters should be the exception, not the rule.
In this episode, Chip and Gini discuss this challenge and why it is so important for agencies to improve their ability to estimate costs and set prices correctly to avoid burning out employees.