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The Hosts

Chip Griffin is the founder and the Small Agency Growth Alliance where he helps PR & marketing agencies grow and thrive. He brings more than two decades of experience as an agency executive and entrepreneur. He shares the wisdom of his success and lessons of his failures. Follow him on Twitter at @ChipGriffin.

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.

Recent Episodes

Subsidizing agency pricing by overworking employees

Agency employees consistently complain about being overworked. Many of us started out in the agency world with our managers expecting us to work 60-hour weeks.

This culture of overwork doesn’t come about because owners and managers are sadistic. It’s because too often agencies fail to price their services correctly.

If agencies price work fairly, then there is no need for team members to work excessive hours. If agencies set reasonable client expectations, all-nighters should be the exception, not the rule.

In this episode, Chip and Gini discuss this challenge and why it is so important for agencies to improve their ability to estimate costs and set prices correctly to avoid burning out employees.

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