How agencies should think about AI and analytics (featuring Katie Robbert)
Burying buzzwords and demystifying data to help agencies get results for their clients and themselves
Burying buzzwords and demystifying data to help agencies get results for their clients and themselves
Brent Lightner, founder and CEO of Taoti Creative in Washington, DC talks about his journey from pre-med student to successful marketing agency owner.
For all that he does to contribute to the knowledge and understanding of PR, marketing, and technology, Scott Monty is this week’s #FollowFriday recommendation.
Katie operates at the intersection of data and marketing to help clients demystify, disentangle, and draw insight from the information they have available.
Johna Burke, Global Managing Director of the International Association for Measurement and Evaluation of Communication (AMEC), joined to discuss Measurement Month and the challenges and opportunities for communicators.
In this week’s episode, Chip Griffin and Gini Dietrich discuss how important it is to find — and use — a good lawyer and accountant to advise your agency.
Tim Hayden of Brain+Trust Partners joined me to talk about business transformation through the use of data and digital innovation.
Neville Hobson talks about the role artificial intelligence and machine learning will have in the public relations industry.