How PR agencies can use the PESO Model to improve client retention
Get better, more consistent results by adding paid, shared, and owned media to the mix.
PESO Model
Agencies need the PESO model now more than ever
How a mixed media approach can help break through the noise
The ongoing (and pointless?) battle between PR and advertising agencies
The bright lines between communications disciplines continue to fade.
ALP 36: Lessons from the Content Marketing Institute 2019 Agency Survey
Chip and Gini glean insights from this recent review of how agencies are selling and delivering content marketing to clients.
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.
