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Why (and how) clients should manage their PR/marketing agencies

Agencies need to be managed. Not just by their own leaders, but by their clients.

Being managed by the client doesn’t mean that you’re simply an order-taker. Active management by the client tends to ensure better results and stronger relationships.

In this episode, Chip and Gini discuss why it matters so much and what good management looks like.

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The Hosts

Chip Griffin is the founder of the Small Agency Growth Alliance (SAGA) where he helps PR & marketing agency owners build the businesses that they want to own. He brings more than two decades of experience as an agency executive and entrepreneur to share the wisdom of his success and lessons of his failures. Follow him on Twitter at @ChipGriffin.

 

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.

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