Evan Kraus, global president and managing director of APCO’s Washington office, announced that Maclean (Mac) Struthers will be joining APCO as the global lead for paid media, data, and targeting.
“Having someone on the team who knows how to combine the best of technology and cross-channel strategy enables us to cut through the noise make an impact,” said Kraus. “There are very few people out there with the technical background and strategic expertise that Mac has, and we are incredibly excited to have him on the team.”
Struthers most recently served as president of Audience Partners in Washington.
APCO, a majority employee- and women-owned business, is a global communication consultancy.