Many PR and marketing agency owners dream of selling their businesses one day. Before you decide if that is the right move for you, you should know about the process.
If you want to achieve your goals and reap the rewards of entrepreneurship, build a business that you are happy to own.
Your definition of Ambition can include anything you want, but here are a few suggested questions to help you get started with the exercise.
In a small agency, you have more opportunities, but also more responsibility than your counterparts in the larger shops.
We can achieve many of our personal goals only by meeting specific business objectives.
Good agency new business programs are all about matchmaking – finding a good fit between the prospect and the agency.
Few things will accelerate the profitable growth of your agency more than having a clear understanding of what makes an ideal client for you and your team.
Those agencies who have built a bench of talent over the years – largely in the form of independent contractors – have a bit of an advantage because they have existing relationships that they can tap into to get jobs done.
Maximize the benefit of being on someone else’s podcast by knowing what to expect, showing up prepared, and demonstrating appreciation afterwards.
Take advantage of careful planning and preparation to create excellent content and build better relationships using your own podcast.
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.
