Baretz+Brunelle has tapped Amy Hanan, a veteran digital marketer, to be its Chief Digital Officer.
Hanan most recently served as Director of Product Marketing for Reorg Research. Prior to that she held several roles with ALM Media, including Vice President for Strategic Communications and Creative Services.
Baretz+Brunelle has an emphasis on the legal industry, which isn’t known for cutting-edge digital approaches. “With a few exceptions, law firms and other companies operating in the legal industry are playing in the minor leagues in their use of digital marketing strategies,” Baretz+Brunelle co-founder Spencer Baretz said. “Having Amy on our team is like having an all-star major league player-coach. Her wisdom in the area will be tremendously valuable for our clients and this entire market.”