Login or Join

Close this search box.

#FollowFriday: Gini Dietrich

Updated December 23, 2021

How could I recommend resources for agency leaders without promoting my podcast co-host Gini Dietrich?

Like last week’s recommendation (Christopher S. Penn), Gini is a content machine.

She is the founder and CEO of Arment Dietrich where she provides communications consulting for clients.

She is the creator of Spin Sucks where she blogs non-stop about topics that help make organizations and people better communicators.

She is the host of the Spin Sucks Community on Slack where communicators gather to share ideas, ask questions, and learn from each other.

She is the longtime co-host of the Inside PR podcast alongside Joe Thornley and Martin Waxman where she provides a weekly take on timely PR and marketing issues and news.

Last year, she launched the Spin Sucks Podcast to give weekly insights

Of course, she also co-hosts the Agency Leadership Podcast with yours truly.

She is also a traditional book author, having penned Spin Sucks: Communication and Reputation Management in the Digital Age on her own and partnered with Geoff Livingston to write Marketing in the Round.

Gini’s book Spin Sucks set out the PESO Model that has become the standard for communicators today.

She tweets, seemingly around the clock, as @GiniDietrich on Twitter.

For all that she does to contribute to the thinking of the public relations and marketing community, Gini Dietrich is this week’s #FollowFriday recommendation.

Picture of SAGA Staff

SAGA Staff

The SAGA blog provides news and insights for PR and marketing communications agency owners and executives.

Want some help with your own agency business?

If you own a PR or marketing agency and want to drive profitable double-digit growth, we can help with audits, planning, workshops, and coaching.

How healthy is your agency?

Use SAGA’s Agency Health Assessment to identify key challenges and opportunities in 10 minutes or less to get you started on taking control of your future.

Recent Insights
Sign up for free email updates

Get the latest SAGA insights, podcast episodes, and more delivered straight to your inbox.

Recent Podcast Episodes

Never miss an article, episode, or event

Subscribe to the weekly SAGA Newsletter

Subscription Form