Ketchum announced the hiring of Fran Cavanagh as head of research and analytics in London. Cavanagh, a data science leader, most recently was with iProspect London, part of the Dentsu Aegis Network, and previously the UK Home Office.
Ketchum operates in over 70 countries. Their analytics team in London has tripled in size over the last three years.
Mary Elizabeth Germaine, partner and global managing director, Ketchum Analytics, said: “Fran further extends our deep expertise in bringing data and analytics to the forefront of communications, ensuring that programmes deliver a competitive advantage and drive measurable business results for our clients.”