Larry Koffler will be joining BCW (Burson Cohn & Wolfe) as Executive Vice President, Managing Director in their Brand Solutions Practice in New York, the firm announced. BCW is a full-service global communications agency.
Koffler has spent 26 years at Edelman. “Larry has had an extraordinary career leading integrated communications programs that bridge brand, corporate and purpose for some of the world’s most iconic brands and organizations,” said Chris Foster, President, North America, BCW.
Koffler will be reporting to Thomas Bunn, Executive Vice President, Managing Director, Brand Solutions.